CrimsonBikes has gone through many stages and merges in its development for the June 27 program launch, and so has its logo! We started as Lev Bikes, and then merged with VeriFast Cycles to become CrimsonBikes. During the process, we deliberated over many logos that tried to integrate a bike with the C and B (or any other letter) of CrimsonBikes. This was tough to do without looking noisy or forced while being clever at the same time. We also wanted to stem away from LevBikes and VeriFast Cycles create a new cool identity that more or less appealed to the entire Harvard community.
Check out all of our past logos that helped create the current logo!
1. The Good Old Original
These photos are from what the program originally started out as: LevBikes. The logos integrated Leverett House’s colors (green and yellow, duh) into them to make the program unique to the house.
2. The Copy Cat
As you can see, this logo looks a little too much like the already existing MetroBike logo. Even though this integrated the letter with a bike frame, it was too much of a copy cat to be used.
3. The WTF Wheel Force With a Retro Twist to Follow Continue reading